Burbage Family and the Shakespeare Business Strategy

This blog explores the business-side of Shakespeare, with a central focus on the Bard and his works as a product.  Learn more about this central theme from a previous post.  

In yesterday's post, I suggested that although I've made some interesting observations about Shakespeare's probable business motivations, I had yet to find conclusive research to demonstrate this.  However, today I tackled my research with an excellent source, The Bedford Companion to Shakespeare (source info), and I found some useful information about the Theater Companies of Shakespeare time, including information about profit, business competition, and appealing to audiences.  In this post, I'll offer information about the following: 1) some of the key figures of the Theater Companies; 2) Shakespeare's participation in the business side of things; 3) insights regarding the performances that contributed to developing Shakespeare into a great product.