Shakespeare plays, like any other type of commodity, rely on the economic principles of supply and demand. However, discussing the
supply and demand of theater just isn't as easy as discussing the supply and demand of milk, corn, rice, or some other agricultural product. While these products might be considered necessities, theater is entertainment or luxury--which means that it's driven by the more subjective element of
taste. In this post, I'm going to take a closer look at
taste, and how it benefited the Shakespeare product. I'll rely on the help of the book
Marketing the Bard, by Don-John Dugas, which I referred to in my
last post.
